As this year wraps up, we are considering what IRgA should offer members in 2025 to help them improve their businesses. At the board meeting on November 6, a number of ideas came up. We would like your input, too, so after you read these ideas below, please complete our survey to share your opinion.
Large-Format Color Training: We are considering a high-level training program on large-format graphics printing, color management, and finishing that combines several webinars with an in-person workshop. We envision hiring a professional trainer to coordinate the program and ensure that the instruction is top notch. The program could also include presentations from vendors of equipment in this area. If this kind of program succeeds with graphics in 2025, we could consider other market areas in subsequent years.
Digital Transformation Consulting Services: There are lots of digital technologies that advanced reprographics shops use, such as digital workflows, file submission, cloud storage, remote proofing, collaborative tools, online commerce and customer relationship management (CRM) tools. But many IRgA members may not have the technical capacity to take advantage of these tools, so we are considering sponsoring consulting services that would help these members integrate and maximize these tools.
Google Marketing: IRgA already employs a consultant who has helped develop the Scanning Marketing Program that relies on Google AdWords, and we use AdWords to promote the IRgA online member directory. Perhaps a next logical step is to create a program that helps members tap the power of Google advertising in a turnkey fashion, employing the talents of our consultant on a broader scale.
Integrating Multiple Offices: Many IRgA members have more than one location, and often services are divided among locations. We are considering a panel discussion that would feature several of these members discussing how they effectively integrate their multiple locations and serve customers seamlessly, regardless of which location they visit.
Do these ideas interest you? Or do you have other ideas? Please tell us by clicking here to answer our survey.