Do you wish your web marketing was more effective? Then register for Web Marketing 101, an APDSP Regional Workshop in Charlotte, NC, April 27-28. The event will begin with a networking dinner on April 27, followed by a full day of learning on April 28.
In this workshop we'll explore the world of web marketing for a reprographics business. This will be a first-class tutorial by a bona fide expert, Brandon Lilly, Digital Marketing Strategist at Madwire, who regularly teaches small business owners how to maximize their web presence. Here is a tentative outline of what Lilly will cover:
- Building blocks of marketing success (foundational components, trust, and traffic)
- Website optimization and lead generation
- Using a CRM as a marketing database
- Lead nurturing and email marketing
- Reviews and referrals
- Google Business Profile basics
- Content marketing and keyword ranking
- Social media 101
- Pay per click and multi-channel advertising
- Marketing technology and talent.
The early-bird price of this event is $250 for members. It will be held at UNC Marriott Charlotte. Click here to register for the event and to reserve your hotel room.