APDSP member BluEdge is innovating again. The New York-based company has created a new division for sign and graphics installation. In this Q&A, BluEdge President Doug Magid explains the new company.
APDSP: What’s going on?
Magid: As our large format color business has been growing quickly this year, we recently started an installation company called installationEDGE. We hired someone to run who has decades in the industry as an installer himself and then as someone who arranged installs all over the country through his own network of contacts. He knows reliable people virtually everywhere in the US, and he gets the services at a considerable discount. He is managing our installs all over but we are also handling installs for other printers. You can see our website at http://www.installationedge.com/
APDSP: What prompted you to do this?
Magid: We needed to address the constant challenges in time and effort it was taking our staff to coordinate installs with so many different installers. The reliability of these installers was becoming a bigger and bigger problem. We knew we could improve on the process. So we started installationEDGE in June of this year. And we decided that there were probably many other printers facing the same challenges, so we decided to offer this service to anyone who needed it.
APDSP: What capabilities does the new service have?
Magid: installationEDGE’s capabilities are unlimited. We offer installations that start with vehicle and truck wraps, to wall paper installation, vinyl 1st and 2nd surface applications, laser pin lettering, building wraps, etc. Our clients’ needs are unlimited, so we need to be able to handle whatever they throw at us.
APDSP: Tell us more about the person who is running it.
Magid: The installation manager is Robert Cleary. Robert comes from a long family history in the printing business. He has been in the industry for 40 years, and he has a full color background in CMYK and RGB. He has worked exclusively on the installation side of the business for the last 10 years, both as in installer himself, and as an installation manager handling business nationwide.
APDSP: Describe a couple of jobs that he has managed in this new position.
Magid: Since Robert has been with installationEDGE he has handled basic window installations all the way through multiple office floor complete rebrandings. As an example, he just completed a multiple floor and multiple location wallpaper project in St Louis, Washington DC and Chicago. Additionally, he handled an installation into a remote power station in western Mass.
APDSP: If an APDSP member wants to use the service, how can they order it?
Magid: If an APDSP member is interested in using our services they can contact Robert at robert.cleary@installationedge.com or call him direct at 201-725-2135.
APDSP: Do you offer a discount for APDSP members?
Magid: We are happy to offer a 10-15% discount to APDSP members. They should tell us when calling that they are members.