Memphis Reprographics is in the running for a prestigious award the recognizes its success at social media. Here is a letter from VP Chris McNally about the firm's efforts:
Hi Ed:
We are currently involved in the 3rd round of the regional portion of the American Business Journal’s social madness competition. Each year 44 cities, comprising the Business Journal’s readership compete in a “Social Madness Competition” using various forms of social media (Facebook, Twitter, Linkedin and Google +) to determine a company’s reach, engagement and growth throughout the competition. There are 3 categories, small, medium and large (we are in the small category) after an open round, it goes to bracket style until a regional winner is determined in each category. Once a regional winner is determine, they then move on to the national competition in a similar format. The National winners of each category win $10,000.00 for a Charity of their Choice, our charity is St. Jude Children’s Research Hospital.
Currently we have advanced as the Top Seed in each of the rounds, scoring higher than our other competitors (without jinxing ourselves, we are favored to win the regional category). The competition allows companies to advance their social media engagement with their customers/viewership. According to the main page of the competition (link below)
“Last year, nearly 4,000 companies participated, together generating nearly three-quarters of a million votes, 14 million new Facebook likes, 2.2 million new Twitter followers, and more than 202,000 new LinkedIn Connections. Charities received $30,000 cash on behalf of our national champions.”
http://www.bizjournals.com/memphis/socialmadness
Since competing, we have seen our total weekly reach increase by over 113.85% week over week. We also are mentioned in the weekly print and digital versions of the business journal, expanding our reach to their over 50,000 subscribers. It has been a fun event to do as a company as well as a great marketing tool for reaching out to our customer base, and shortly we will be rolling out some new campaigns regarding our services through the outreach of the competition.
Sincerely,
Chris McNally
Vice President
Memphis Reprographics
P: 901-590-4862
F: 901-531-8119